PAÑPURI is a leading clean beauty and wellness lifestyle brand from Thailand that empowers people to achieve a happier, healthier and more beautiful self—a philosophy that reflects the brand’s three core values of PURITY, PLEASURE and RESULTS. PAÑPURI aims to be the one true voice that customers can depend on as they venture on a quest to achieve wellness.

Founded by Vorravit Siripark in 2003, PAÑPURI has since established an excellent reputation locally and internationally through our Asian-inspired, clean beauty and wellness lifestyle products. The name PAÑPURI is rooted in a rich heritage and culture. Derived from ancient Sanskrit, the word PAÑPURI is a portmanteau of the PANNA or wisdom, and PURI or purity. It is thus the brand’s raison d’être and commitment to provide our customers with the cleanest formulations and Asian beauty wisdom without compromising on efficacy and sensorial experiences.

Under the concept of Asia’s best-kept secret, the PAÑPURI experience is a modern expression of a clean and natural balance between the inner and outer self. From products to accouterments and wellness services, PAÑPURI strives to be wholly sustainable and environmentally friendly, with products that are entirely clean, and the experience wholly authentic and attentive.

PAÑPURI is available in 20 stores worldwide and operates 40 stores in Thailand, covering six key cities across the country, including the flagship stores in Bangkok and PAÑPURI Signature Store GINZA SIX in Tokyo. PAÑPURI also operates luxury organic spas in Park Hyatt Hotel Bangkok and the Eastern & Oriental Hotel Penang. PAÑPURI WELLNESS—located on the 12th floor of Gaysorn Tower, best exemplifies the brand’s philosophy for wellness with a unique 360-degree approach that consists of organic spa treatments, organic F&B, wellness studio and Bangkok’s biggest thermal springs set against the city’s skyline.